Public interest in climate change has exploded over the last decade. The increased exposure of public audiences to the scientific discourse, however, is not always straightforward. By the time scientific understanding has migrated to the public domain it has often been distilled multiple times, by multiple parties. This can lead to misinterpretation of the original message. Given this, shouldn’t climate scientists try harder at communicating their findings direct to the public? This isn’t to say that science-public interaction is anything new. A great number of climate scientists already engage very effectively in science outreach through television, radio, newspapers, blogs and social media outlets, to name...